Xiao CEO Lei Jun Weibo breaks social media silence with 4 Weibo posts in 5 days: Xiaomi’s 15th anniversary reflections, crisis management strategy, and Auto Shanghai 2025 highlights. Explore how China’s tech leader navigates challenges while showcasing Xiaomi’s resilience and innovation roadmap.

On April 6, 2025, Lei Jun released a simple Weibo after a five-day hiatus: “Today, Xiaomi’s entrepreneurial road has gone through 15 years. This is just the beginning, we will continue to work hard.”

April 6, 2010, Beijing Xiaomi Technology Co., Ltd. was officially established, on August 16, 2010, the first internal test version of MIUI was launched; on August 16, 2011, Xiaomi Mobile 1 was officially released. Now 15 years have passed, who did not expect, Xiaomi can achieve today’s achievements.

Lei Jun’s Weibo is not only a commemoration of the 15th anniversary of Xiaomi’s founding, but also more like a statement about the fire accident.

Lei Jun seems to be saying: Xiaomi, which has already gone through 15 years of storms, will not fall because of this crisis. In the face of this serious and heavy test, Xiaomi will not shirk or even evade, and will endeavor to handle this matter well.

On April 19, 2025, Lei Jun Weibo is finally “active” again.

On April 15, 2025, Lei Jun forwarded the report “Xiaomi cell phone activation volume in March, China’s first”, and posted a message to say thank you for your support.

On April 17, 2025, Lei Jun posted an article announcing Xiaomi’s public service activities.

On April 18, 2025, Lei Jun wrote that at Auto Shanghai 2025, Xiaomi’s automobile booth is in Hall 6.2H-6B02, and those who visit Xiaomi’s booth can receive free mineral water limited to the auto show, as well as Ultra baseball caps (5,000 per day).

April 19, 2025, Lei Jun posted a Beijing time report: April 19, Beijing, 2025 Beijing Yizhuang humanoid robot half-marathon officially opened, XiaomiSU7 also appeared in the race track, incarnated in this marathon timekeeping car, roof-mounted timer modeling looks very cool and valiant.

In Anhui XiaomiSU7 accident caused widespread concern, Lei Jun’s Weibo is not as active as in the past.

On the evening of April 1, 2025, Lei Jun posted a response to the accident, and then stopped changing for many days.

By April 6, 2025, Lei Jun updated a microblog to talk about Xiaomi’s 15th anniversary, and then stopped changing until April 15th.

In addition, Lei Jun’s Douyin remained on hiatus. His last video was posted on March 30, and has not been updated for 20 days.

The regularization of Lei Jun Weibo updates is essentially a ‘confidence reboot’ in which the founder’s credit is tied to the company’s fundamentals. For investors, this means:

Management transparency is strengthened: high-frequency technology development (such as robotics marathon) verifies the conversion efficiency of R&D investment, alleviating the market’s concern about “car-making dragging down cash flow”;

Risk pricing weight adjustment: public welfare content accounts for Risk pricing weighting adjustment: the updated structure with over 30% of public welfare content foretells the optimization of ESG indicators and hedges the risk premium of “technical ethics review” in Europe and the United States;

Eco-synergy manifestation: the design of car show giveaways and the disclosure of cell phone data form the empirical evidence of “reuse of user assets”, which supports the revision of the valuation model of the IoT business.

As Warren Buffett said, “the founder’s personal communication is the best risk hedging tool”. When Weibo resumed its dual-channel broadcasting of “Technology + Responsibility”, Lei Jun’s personal IP is being transformed into a “strategic ballast” in the eyes of investors – not only a certificate of trust for voting with one’s feet, but also a real-time dashboard for observing the progress of Xiaomi’s “People, Car, Family” ecosystem.

Wish Xiaomi and Lei Jun better and better.