With just hours to go before Xiaomi 15th Anniversary Strategic New Product Launch Event at 7 PM on May 22, 2025, the global tech community is fixated on this event dubbed a “technological turning point.”with many recalling the viral phrase “Are you ok Lei Jun?” as anticipation reaches its peak.

Lei Jun, Founder, Chairman, and CEO of Xiaomi, will host the 3-hour presentation, personally unveiling game-changing products: a self-developed chip, flagship smartphone, premium tablet, and the brand’s first SUV.

From announcements to teasers, Lei Jun’s every move signals one thing: This launch isn’t just a showcase of Xiaomi’s 15 years of technological accumulation—it’s a pivotal battle for Lei Jun to lead Xiaomi’s transformation from a consumer electronics giant to a hardcore tech enterprise with an “integrated ecosystem of people, vehicles, and homes.”

I. Lei Jun’s Decade-Long Chip Journey: From Pengpai S1 to Xuanjie O1

Lei Jun’s Chip Ambition

Lei Jun’s obsession with self-developed chips dates back to 2014, when Xiaomi’s first in-house chip, Pengpai S1, made waves in the industry. Though subsequent challenges stalled its large-scale adoption, Lei Jun never gave up. He accumulated tech expertise through “small chips” like fast-charging and imaging chips while secretly restarting the flagship SoC program. In 2021, he announced a “10-year, 50 billion yuan” chip R&D plan, targeting high-end smartphone SoCs.

Xuanjie O1: A Breakthrough with Industry Implications

Tonight’s highlight, the Xuanjie O1 chip, embodies Lei Jun’s decade of perseverance. Built on TSMC’s second-gen 3nm process, this 10-core flagship SoC integrates 19 billion transistors, with a CPU architecture of 1×3.9GHz super core + 3×3.4GHz big cores + 4×2.0GHz small cores, and an Immortalis-G925 GPU. Benchmarks show a Geekbench 6.4.0 single-core score of 3,119 and multi-core score of 9,673—outperforming the Snapdragon 8 Ultra. This makes Xiaomi the world’s 4th (and China’s 2nd) company to master high-end SoC design, filling a gap in China’s sub-5nm chip capabilities.

Lei Jun’s Strategic Layout

Lei Jun stressed that Xuanjie O1 isn’t just for phones; it will expand to automotive and IoT sectors. With over 13.5 billion yuan invested and a 2,500-strong team, Xiaomi plans to pour 6 billion yuan into R&D in 2025. This marks Xiaomi’s grasp of core computing power, forming the foundation for its “people-vehicle-home” ecosystem.

II. Lei Jun’s Product Ecosystem: From Phones to Cars, Sealing the Ecological Loop

Flagship Devices: Redefining Premium Market Competitiveness

As the first device to debut the Xuanjie O1, the Xiaomi 15S Pro targets the premium market. It features a 1-inch Sony LYT900 Leica main camera supporting 8K video, with HyperAI night mode boosting low-light zoom resolution by 40%. The 6.73-inch 2K LTPO quad-curved screen with 1-120Hz adaptive refresh and 3,000nit peak brightness balances display quality and power efficiency. Lei Jun highlighted the new “XRING” logo as Xiaomi’s premium product symbol.

The Xiaomi Pad 7 Ultra focuses on productivity, sporting a 14-inch 2.8K OLED  Liu Hai screen with 95% screen-to-body ratio, weighing just 609g at 5.1mm thickness. Equipped with Xuanjie O1 or Snapdragon 8 Ultra, dual VC liquid cooling allows 3-hour 4K video editing. Its software ecosystem supports 4-way split-screen WPS Office, AI writing, and CAD/Photoshop compatibility, paired with a magnetic keyboard and 4,096-level pressure stylus for laptop-grade productivity. A 120W fast charge revives the 12,000mAh battery in 35 minutes, enabling 14+ hours of heavy use.

First SUV YU7

The YU7 launch signals Lei Jun’s entry into the luxury high-performance SUV market. This all-electric mid-large SUV (4,999×1,996×1,600mm, 3,000mm wheelbase) offers single-motor (235kW) and dual-motor (220kW front + 288kW rear) options, with up to 835km range and 800V fast charging (5-min charge adds 200km). Styling inherits the Xiaomi SU7’s language, with a hollow front grille, hidden door handles, and roof-mounted LiDAR, balancing a 0.23Cd drag coefficient with tech aesthetics.

Smart features include the Xiaomi HyperOS car system, L3-level autonomy, 3-finger screen navigation, and 98%-accurate XiaoAI voice assistant. UWB technology enables keyless entry and home-vehicle interconnection, letting users control smart homes remotely. “YU7 aims to redefine luxury in smart cars by benchmarking the Tesla Model Y,” Lei Jun stated in teasers.

III. Lei Jun’s Challenges and Opportunities: A Make-or-Break Moment Under Scrutiny

Rebuilding Trust Through Technology

Against the backdrop of slipping SU7 deliveries and long-standing doubts about its chips, this launch is Lei Jun’s chance to reverse public opinion. While not directly addressing the SU7 battery controversy, Lei Jun emphasized in a May 15 internal speech: “Safety is the core baseline of Xiaomi cars,” showcasing YU7’s LiDAR fusion sensing and thermal runaway protection to rebuild trust.

The Growth Flywheel of Ecosystem Synergy

Lei Jun’s strategy hinges on maximizing user value through “people-vehicle-home” integration. For example, users can preheat car air conditioning via phone, control home lights, sync schedules en route, and activate home security upon parking. This synergy has already paid off: Xiaomi regained China’s No.1 smartphone market share (19%) in Q1 2025, and YU7 pre-orders exceeded 120,000, proving ecosystem appeal.

Intensifying Industry Competition

The smart EV sector is a white-hot stage. YU7 must compete with rivals like the Tesla Model Y and NIO ES6 while boosting tech, supply chain, and brand recognition. Lei Jun’s mantra—”making high-end tech accessible”—reflects Xiaomi’s pursuit of scale: democratizing luxury-car tech through supply chain integration, ecosystem synergy, and cost control.

IV. Lei Jun’s Presentation Strategy: Data-Driven Storytelling with User Resonance

Speaking Style

Lei Jun excels at data-driven narratives and user-centric messaging. He uses concrete numbers to showcase tech breakthroughs—e.g., detailing Xuanjie O1’s R&D investment, team size, and performance metrics. He also translates tech into tangible value, like highlighting YU7’s “5-min charge for 200km” or “UWB keyless entry.”

Presentation Focus Points

Teasers indicate Lei Jun will center on three pillars:

1. Tech Breakthroughs: Xuanjie O1’s R&D journey, specs, and ecosystem expansion;
2. Product Experience: Xiaomi 15S Pro’s imaging, Pad 7 Ultra’s productivity, YU7’s smart driving and home integration;
3. Strategic Vision: Roadmap for the “people-vehicle-home” ecosystem and 2025’s 30 billion yuan tech investment (25% earmarked for AI).

V. Is Lei Jun Ready? Industry Expectations in the Countdown

Pending Mysteries

Hours before the launch, Lei Jun’s final preparations are underway. While teasers have revealed much, questions remain: What’s Xuanjie O1’s mass-production yield? Will YU7’s pricing be competitive? Can Xiaomi rebuild trust through this event?

Industry and User Expectations

Analysts say Xuanjie O1’s mass production will disrupt the high-end chip duopoly of Qualcomm and MediaTek, forcing supply chains to accelerate innovation. If YU7 replicates SU7’s success, Xiaomi could pioneer a “tech for all” path. For users, this launch isn’t just about products—it’s about whether Lei Jun can deliver on his promise: “Let everyone enjoy the good life through technology.”

Lei Jun’s Ultimate Goal

As Lei Jun said in a teaser: “Xiaomi’s journey is to enable everyone worldwide to enjoy tech’s benefits. Tonight, we take our boldest step yet.” The launch’s success will shape Xiaomi’s short-term performance and its ability to dominate the smart EV and AIoT era. Can Lei Jun lead Xiaomi to break tech barriers and reshape industries? The answer comes at 7 PM tonight.

As Xiaomi’s 15th Anniversary Launch Event approaches, Lei Jun stands ready in the spotlight. From self-developed chips to smart cars, from tech breakthroughs to ecosystem building, this event embodies Lei Jun’s technological vision and business ambition. Whether successful or not, every step he takes writes a new chapter in China’s tech transformation. At 7 PM tonight, we’ll witness Lei Jun’s “hardcore tech” moment.