On the evening of May 22, 2025, Lei Jun, Founder, Chairman, and CEO of Xiaomi Group, made his first public appearance after more than a month of “public opinion storms” to host the “Xiaomi 15th Anniversary Strategic New Product Launch Conference”.

Xiaomi 15th Anniversary launch conference holds great significance for Xiaomi, and Lei Jun personally hosted the entire event.

At the Xiaomi 15th Anniversary conference, Lei Jun first reviewed Xiaomi’s 15-year entrepreneurial journey.

He mentioned that five years ago, on Xiaomi’s 10th anniversary, the company spent half a year comprehensively sorting out its strategy, redefining its values, clarifying the goals for the new decade, and implementing them firmly. After five years of hard work, Xiaomi has delivered an impressive report card: its mobile phone business has ranked among the top three globally for 19 consecutive quarters; it has achieved a breakthrough from scratch in areas such as smart cars, chips, and intelligent factories, successfully closing the loop of the “human-vehicle-home full ecosystem” strategy.

Lei Jun emphasized that over the past five years, Xiaomi has always adhered to technology as its foundation. Data shows that Xiaomi invested 102 billion yuan in research and development (R&D) during these five years, and the estimated R&D investment for 2025 will reach 30 billion yuan. In 2024, Xiaomi’s total revenue increased by 35% year-on-year, and the growth rate is expected to exceed 30% this year.

Regarding Xiaomi’s future, Lei Jun stated that at the 15th anniversary, Xiaomi has formulated a plan for the next five years (2026-2030), with an additional investment of 200 billion yuan in core technology R&D. He also shared Xiaomi’s 11-year “chip-making journey”, frankly stating that Xiaomi is a latecomer and pursuer in the field of hard-core technology, but it firmly believes that latecomers always have opportunities and will persist despite any difficulties.

At Xiaomi 15th Anniversary Launch Event, Several Significant New Products Were Also Unveiled

At this conference, Lei Jun launched a number of new products one after another, focusing on Xiaomi’s self-developed chip XRING O1, XRING O1 adopts a dual mega-core design, the CPU multi-core performance score exceeds that of the Apple A18 Pro, and the GPU Manhattan frame rate is 43% higher than that of the A18 Pro.

As Xiaomi’s first self-developed SoC, XRing O1 adopts the most advanced second-generation 3nm process, piling down 19 billion transistors in a space of 109mm².

When Lei announced that Xring O1 adopts the 3nm process, the keyword “3nm” was on the top of the hot search list, and was on the list continuously for nearly 9 hours.

Meanwhile, three new products equipped with Xiaomi’s self-developed XRing chip have been officially listed.

Xiaomi 15S Pro has two material versions, Dragon Scale Fiber Edition and Far Sky Blue, of which 16GB+512GB is priced at 5,499 yuan, and 16GB+1TB is priced at 5,999 yuan.

Xiaomi Pad7 Ultra has two color schemes, Black and Misty Gray and Purple, and 12GB+256GB is priced at 5,699 yuan, 12GB+512GB is priced at 5,999 yuan (Flexi-screen version) 6,599 yuan), 16GB + 1TB priced at 6,799 yuan (soft screen version of 7,399 yuan).

Xiaomi Watch S4 “15th Anniversary Edition” has two exclusive color schemes of Green Flame and Black, both support eSIM function, priced at 1,299 yuan.

The release of these new products not only shows the rich layout of Xiaomi’s product line, but also further highlights its strategic planning in technology development and ecological construction.

From Xiaomi’s development trajectory, it can be seen that technological investment and ecological integration are the keys to its sustainable development. This 15th-anniversary launch conference is not only a summary of past achievements but also a vision for future development. Lei Jun and Xiaomi Group are moving forward to a new stage with firm steps.