Lei Jun announced that Xiaomi’s self-developed and designed cell phone SoC chip “Xuanjie O1” will be released soon. On the evening of May 15, 2025, Xiaomi founder, chairman and CEO Lei Jun released a Weibo that Xiaomi’s self-developed and designed cell phone SoC chip “Xuanjie O1”, will be released in late May. The Xiaomi self-developed cell phone SoC chip…
Xiaomi has been making frequent moves recently, sparking widespread attention. From the position adjustment of Lei Jun, a pivotal figure in the company, to the renaming of the intelligent driving system of its popular product, the Xiaomi SU7, and the news about the highly anticipated new vehicle, the Xiaomi YU7, these events collectively underscore Xiaomi’s…
In the highly competitive smartphone industry, a decade is a significant period. Lei Jun, the visionary leader behind Xiaomi, has steered the company through a remarkable journey. In 2011, Xiaomi entered the market as a disruptor, revolutionizing the rules with its 1999 – yuan smartphone that offered unbeatable value for money. This move not only…
Behind the naming strategy of Xiaomi Electric Vehicles lies a profound business logic, as revealed by Lei Jun, the founder of Xiaomi Group, in an exclusive interview. He mentions that although there are numerous examples within the industry of brands achieving premiumization through renaming or acquisitions, Xiaomi Auto, as a crucial part of the Xiaomi…
This article is an objective record of a business news reporter’s interview with Xiaomi CEO Lei Jun. The following is a selection of the conversation. there were no moments of self-doubt in between lei Jun: “There is no turning back, and at that time we made it sound so full that there was no room…
From the announcement of building a car by Xiaomi to the release of SU7, the topics surrounding Lei Jun are endless. Many discussions focus on why Lei Jun chose to build cars—he was named the god of marketing, but also called the commercial butcher who rectified the market. In the marketing industry and advertising circles,…