more discussion 21. why named after Xiaomi car, has there been any thought of premiumization by way of name change. “This is a key point of contention. There are many within the automotive industry that have gone premium through name changes/acquisitions. For example, Toyota had Lexus, Mercedes-Benz acquired Maybach, BMW acquired Rolls-Royce, Volkswagen acquired Porsche….
Before the IPO 11.there were no moments of self-doubt in between. “There is no turning back, and at that time we made it sound so full that there was no room for backtracking. We had to jump even if there was a cliff in front of us. That’s why the 328 launch also said that…
From the announcement of building a car by Xiaomi to the release of SU7, the topics surrounding Lei Jun are endless. Lei Jun was named the god of marketing, but also named the commercial butcher who rectified the market. In the marketing industry and advertising circles, Lei Jun was also used as a reference object…