Curious about what Lei Jun has been up to this week? You’re in the right place! In this edition of Lei Jun Updates, we take you through the hottest posts, exciting product teasers, and key moments from June 16 to June 22, 2025.

🗓 Lei Jun Updates Weekly Overview

Between June 16 and June 22, Lei Jun posted 42 updates on Weibo, covering topics such as the teaser for the new Xiaomi YU7, promotion of the K80 Ultra Edition, Xiaomi SU7 user engagement, and brand initiatives. His posts also included casual moments like gym check-ins. These updates showcased Xiaomi’s diverse efforts in product development, brand interaction, and industry leadership—generating significant attention and engagement.

Lei Jun Updates (June 16–22): Xiaomi YU7 Teaser, Brand Power & EV Strategy in Focus

🔥 Top 3 Weibo Posts

🥇 No.1

• Date: June 16
• Topic: Xiaomi YU7 teaser
• Engagement: 18K Likes | 101 Shares | 838 Comments

Lei Jun teased the highly anticipated Xiaomi YU7, set to launch at the end of June. The post sparked excitement among tech fans and car enthusiasts, eager to learn more about the vehicle’s design and performance.

🥈 No.2

• Date: June 18
• Topic: Reposting Lin Bin’s K80 Ultra endorsement
• Engagement: 13K Likes | 1,089 Shares | 636 Comments

Lei Jun shared a post by Lin Bin featuring the K80 Ultra Edition. The endorsement by a senior executive added credibility and appeal, highlighting product quality and drawing user interest toward the device’s performance and configuration.

🥉 No.3

• Date: June 18
• Topic: BBA driving training initiative
• Engagement: 9,982 Likes | 237 Shares | 1,085 Comments

Lei Jun noted that the BBA brands have all launched their premium driving training programs for the year, and Xiaomi is committed to doing the same. This post reflects Xiaomi’s ambition to not only build cars but also foster a richer driving culture in China.

📸 Photo of the Week

The sneak peek image of the YU7 car captured attention with its unique design and modern styling, fueling speculation and enthusiasm among fans. The visual directly communicates Xiaomi’s bold innovation in EV design.

📈 Trend Analysis

🚗 Building Buzz with Product Teasers

By teasing the Xiaomi YU7 ahead of its official launch, Lei Jun successfully amplified user expectations. Whether in smartphones or EVs, Xiaomi continues to broaden its product landscape while using Weibo to strategically warm up the audience.

🤝 Brand Cohesion & Executive Endorsements

Sharing Lin Bin’s K80 Ultra post vividly reflects Xiaomi’s strategic move to leverage internal leadership in marketing. By increasing executive visibility, the brand not only enhances the authenticity of product promotion, but also builds deeper trust with consumers, while strengthening the emotional resonance between users and the brand.

🧭 Expanding the Automotive Ecosystem

Lei Jun’s emphasis on driving training shows Xiaomi’s broader EV ambitions—from hardware production to user experience enhancement. The goal is a holistic automotive ecosystem that boosts user loyalty and reflects Xiaomi’s long-term vision in mobility.

💬 Netizen Highlights

• “Really looking forward to the Xiaomi YU7—hope it brings some surprises!” — @TechFan_Amin
• “Lin Bin makes a great spokesperson! The K80 Ultra looks amazing—can’t wait.” — @DigitalAddict_Jia

✅ Conclusion

This week, Lei Jun’s Weibo posts connected the dots between product teasers, brand strategy, and Xiaomi’s expansion in the EV ecosystem. From raising anticipation for the YU7 to leveraging executive influence for product marketing, his posts highlight Xiaomi’s multidimensional progress and its ongoing dialogue with loyal fans. As the brand’s strategies unfold, Lei Jun’s Weibo remains a vital window into Xiaomi’s next moves.

See you next time in “Lei Jun’s Updates.”