This article is based on Lei Jun updates (over 90 official Weibo posts published by Lei Jun between June 23 – June 29, 2025), ensuring accuracy and timeliness. For complete Lei Jun updates, please refer to Lei Jun’s official Weibo.

Lei Jun Updates Weekly Overview

During this week’s Lei Jun updates, Lei Jun posted over 90 updates on Weibo, setting a personal record. The content focused on the launch of the Xiaomi YU7, from pre-launch warm-ups and detailed configurations to sales data and user interactions, capturing the YU7’s journey from unveiling to hot sales. These continuous Lei Jun updates attracted high user attention and injected new vitality into the Xiaomi Auto ecosystem.

Top 3 Weibo Posts

No.1 | Date: June 27 | Xiaomi YU7 Receives Congratulations from Hometown
Likes: 81,000 | Shares: 1,283 | Comments: 2,963
Lei Jun shared that after the Xiaomi YU7’s hot sales, he received a congratulatory letter from the Hubei Xiantao Municipal Government, sparking strong emotional resonance among netizens.

No.2 | Date: June 26 | Xiaomi YU7 Hits 289,000 Orders in One Hour
Likes: 45,000 | Shares: 2,478 | Comments: 5,105
Lei Jun announced that the Xiaomi YU7 received over 289,000 orders within the first hour of sales, paired with an emotional closing remark from the launch event, blending sales performance with brand warmth.

No.3 | Date: June 25 | Xiaomi YU7 Configuration and User Poll
Likes: 42,000 | Shares: 163 | Comments: 1,262
Lei Jun detailed the differences between the Standard, Pro, and Max versions of the YU7, inviting users to participate in a “Which version would you buy?” poll, enhancing user understanding and engagement.

Photo of the Week

This poster vividly displays the impressive milestone of “289,000 orders in one hour,” which not only highlights the overwhelming market demand for the Xiaomi YU7 but also symbolizes the tremendous enthusiasm and anticipation among consumers for this innovative SUV.

The design of the poster embraces a minimalist and stylish aesthetic, perfectly reflecting the modern and forward-thinking brand philosophy of Xiaomi Auto. The clean lines and carefully chosen color palette evoke a sense of sophistication and technological advancement, resonating well with Xiaomi’s target audience of tech-savvy and quality-conscious buyers.

Beyond just showcasing a sales figure, the poster acts as a powerful visual statement that communicates Xiaomi’s commitment to delivering cutting-edge products that combine performance, design, and user experience. It reinforces the brand’s image as a serious contender in the automotive industry, capable of disrupting traditional norms with its fresh approach.

This minimalist yet impactful design choice ensures the focus remains on the monumental achievement itself, creating an emotional connection with viewers and amplifying the excitement surrounding the YU7’s market debut. Overall, the poster is not only a marketing tool but also a symbol of Xiaomi Auto’s bright future.

Trend Analysis

Precise Launch Rhythm Drives Market Heat

Lei Jun leveraged intensive updates to gradually build momentum, turning launch day into a record-breaking event, driving the Xiaomi YU7’s strong start.

Brand Warmth and Emotional Resonance

Through Lei Jun updates, Lei Jun incorporated emotional marketing, using heartfelt narratives and connections with his hometown to enhance user affinity with the Xiaomi brand.

Driving Auto Ecosystem Advancement

As Xiaomi’s first SUV, the YU7 marks Xiaomi’s official entry into the auto battlefield, demonstrating high cost-performance and product strength to disrupt the automotive industry.

[Netizen Highlights]

“Xiaomi YU7 is awesome! Lei Jun brings pride to his hometown, supporting Xiaomi Auto!” — Weibo user @XiantaoFan

“289,000 orders in one hour, incredible! Xiaomi did not disappoint, waiting for delivery now!” — Weibo user @TechCarLover

[Conclusion]

This week’s Lei Jun updates captured the Xiaomi YU7’s hot sales and brand warmth, from clear product information and strong sales to emotional user connections, showcasing Xiaomi’s product and brand power. The success of the YU7 represents a major step in advancing Xiaomi’s automotive ecosystem, with future Lei Jun updates worth continuous attention.