Lei Jun’s Weibo (May 26 – June 1, 2025): SU7 May Deliveries Exceed 28,000 Units, Xiaomi YU7 Set for Mass Production in July

Lei Jun’s Weibo Weekly Overview

During the week of May 26 to June 1, 2025, Xiaomi CEO Lei Jun was notably active on Weibo, sharing 40 posts that highlighted significant milestones and addressed industry discussions. Key topics included the impressive delivery figures for the Xiaomi SU7 in May, preparations for the mass production of the YU7 SUV, and responses to industry commentary. A particularly impactful post on June 1, revealing over 28,000 SU7 units delivered in May, sparked widespread online engagement, amassing over a million interactions in a single day.

Top 3 Weibo Posts

1. SU7 May Deliveries & Industry Commentary Response

Date: June 1, 2025

Engagement: 280,000+ Likes | 52,000+ Shares | 48,000+ Comments

Summary: Lei Jun announced that Xiaomi delivered over 28,000 SU7 vehicles in May and stated that preparations for the YU7’s July mass production are underway. He quoted author Mo Yan: “Slander is a form of admiration,” which was widely interpreted as a subtle response to Huawei executive Richard Yu’s earlier remarks suggesting that Xiaomi’s sales success was driven more by marketing than product quality. The quote was later removed, but the post remained a hot topic, igniting discussions about competition in the EV industry.

2. Childhood Photo Shared on Children’s Day

Date: June 1, 2025

Engagement: 150,000+ Likes | 22,000+ Shares | 18,000+ Comments

Summary: In celebration of Children’s Day, Lei Jun shared a childhood photo of himself wearing the “three-stripe” armband, symbolizing leadership in the Young Pioneers. The post resonated with many, reinforcing his image as a dedicated and relatable leader.

3. Initial SU7 May Delivery Announcement

Date: May 31, 2025

Engagement: 320,000+ Likes | 65,000+ Shares | 62,000+ Comments

Summary: Lei Jun first disclosed the May delivery figures for the SU7, exceeding 28,000 units, and included the Mo Yan quote in its original form. The post quickly became a focal point of online discussions, drawing both support and criticism, and underscored the competitive dynamics within the EV sector.

Photo of the Week

The photo shared by Lei Jun on Children’s Day, depicting him as a young leader with the “three-stripe” armband, symbolizes his longstanding commitment to leadership and excellence. This personal glimpse into his past aligns with Xiaomi’s ethos of striving for innovation and leadership in the tech industry.

Trend Analysis

Lei Jun’s communications this week highlight two strategic themes:

Transparency in Performance Metrics: By openly sharing SU7’s delivery figures, especially after the challenges faced in April, Xiaomi demonstrates a commitment to transparency and regaining narrative control in the market.

Reinforcing Brand Values Amidst Competition: The nuanced response to industry critiques, particularly through the Mo Yan quote, showcases Xiaomi’s approach to addressing competition by emphasizing its core values of product quality and user-centric innovation.

Netizen Highlights

“Delivering 28,000 units is a solid achievement! The more critics there are, the more successful Xiaomi becomes.” — Weibo user @TechPioneer (18,000+ Likes)

“From the ‘three stripes’ to the SU7, Lei Jun exemplifies the triumph of long-term dedication.” — Weibo user @StartupVeteran (12,000+ Likes)

Conclusion

Lei Jun’s recent Weibo activity serves not only as updates on Xiaomi’s progress but also as a reflection of the company’s values and strategic direction.

By combining transparency with thoughtful engagement in industry dialogues, Xiaomi continues to solidify its position in the competitive EV landscape, building trust with users and reinforcing its commitment to long-term innovation and product excellence.

These communications further demonstrate the company’s sense of responsibility and forward-looking mindset as a leading tech enterprise in a rapidly evolving global market.

See you next time in “Lei Jun’s Updates.”