This  Xiaomi SU7 Ultra Nürburgring record article is based on Lei Jun’s official Weibo updates posted between June 9 and June 15, 2025. The content reflects verified information directly shared by Lei Jun, Founder and CEO of Xiaomi.

Lei Jun’s weibo Weekly Overview

From June 9 to 15, Lei Jun shared over 38 Weibo posts covering key developments in Xiaomi’s automotive lineup—such as the Xiaomi SU7 Ultra Nürburgring record and YU7 color discussions—as well as user-centric activities like Ultra Club events, Plug-in Hybrid test race participation, Le Mans 24 Hours race acknowledgements, Father’s Day greetings, and fitness updates from the gym. Overall engagement was strong, reflecting public interest across Xiaomi’s car technology, product innovation, and Lei Jun’s personal-sharing style.

Top 3 Weibo Posts

No. 1 – June 11
Topic: Xiaomi SU7 Ultra Nürburgring Record
Likes: 34,000 | Reposts: 1,924 | Comments: 3,456
Lei Jun excitedly announced that the production-version SU7 Ultra has become the fastest mass-production EV to lap the Nürburgring: 7 min 04 sec 957. This major milestone on the world’s most demanding circuit demonstrates Xiaomi’s technical capabilities and drew widespread acclaim—underscoring strong public expectations for Xiaomi Auto.

No. 2 – June 13
Topic: YU7 Color Discussion
Likes: 33,000 | Reposts: 153 | Comments: 490
Lei Jun invited fans to weigh in on four launch colors for the YU7, sparking an enthusiastic voting-based discussion. This light-hearted interaction reached deep into the user base, showing Xiaomi’s user-centric approach. The high engagement indicates a strong interest in design and personalization.

No. 3 – June 15
Topic: Father’s Day Greeting & Gym Check-In
Likes: 23,000 | Reposts: 514 | Comments: 1,098
On Father’s Day, Lei Jun combined a warm greeting to all dads with a snapshot of his 54th gym check-in in 2025. This post resonated for both emotional warmth and his personal discipline, promoting a healthy lifestyle and softening his public image.

Photo of the Week

This week’s featured photo highlights the Xiaomi SU7 Ultra Nürburgring record, spotlighting the vehicle and its record lap time. The image visualizes Xiaomi Auto’s technological breakthrough on a global stage, symbolizing the rise of Chinese innovation in high-end electric vehicles.

Trend Analysis

Lei Jun’s posts reflect a dual focus: building Xiaomi Auto’s ecosystem and deepening user engagement.

Automotive Innovation – From the Xiaomi SU7 Ultra Nürburgring record (an icon of global automotive quality) to YU7’s tech specs and color options, Xiaomi projects hard technological strength. These achievements reinforce trust in the brand and position it on the world stage, while bolstering China’s EV influence globally.

User Interaction & Personal Touch – Xiaomi invited users to share opinions on YU7’s colors and participate in Ultra Club events, connecting the brand with its community. Meanwhile, Lei Jun’s gym routine and Father’s Day post humanize the Xiaomi leader, portraying him as relatable and dedicated. This “tech + warmth” strategy meets consumer demand for brands that are both competent and approachable.

Netizen Highlights

“Lei Jun, Xiaomi Auto is unbelievable! SU7 Ultra smashing the Nürburgring record pumps us up. Go China!” – @AutoFanZhang
“Love the disciplined gym check-ins—Lei Jun’s lifestyle inspires us! Looking forward to more great Xiaomi products!” – @LiveWellLi

Last week’s Weibo updates vividly captured Xiaomi’s automotive ambitions and Lei Jun’s multi-dimensional personal branding. From SU7 Ultra’s record-setting performance to engaging with users and sharing daily life moments, Xiaomi demonstrated both technological leadership and human connection. These efforts underscore a strategic approach: pushing automotive innovation while fostering emotional bonds with consumers. Looking ahead, we can expect more surprises from Xiaomi Auto and a growing influence of Chinese brands on the global stage, as both tech and lifestyle elements continue to flourish.

See you next time in “Lei Jun’s Updates.”