Lei Jun’s 48 hours

February 27, 2025, a “Lei Jun became China’s new richest man” news screen all over the net, but less than 24 hours, the person concerned will personally disavow rumors: “False! People pay more attention to millet cars.” Behind this dramatic reversal is Lei Jun’s consistent sobriety and pragmatism – compared to the rich list of paper rich, he cares more about the millet car of the stars.

At the millet conference on the evening of the 27th, Lei Jun said: “In fact, when we released the results, I was worried that said Porsche would not be very embarrassing, but never thought that Porsche responded directly to the microblogging to congratulate millet on the new lap, praise of Chinese manufacturing. After reading this I was shocked, I think the international manufacturers have a pattern. Secondly, after reading this response, I admire Porsche even more, because Porsche has a history of more than 90 years, has faced countless rash challengers like us, was challenged by round after round, through more than 90 years, never fall. So Porsche is really great, it not only has the pattern but also the strength, anyway, I read this reply more than 10 times. Porsche’s official microblogging said at the end of the ‘millet next track see’, I want to ask, which track? To be able to compete with the international big manufacturers, this is our good fortune, even if we lose is not shameful!”

Early in the morning of the 28th, Lei Jun sent two microblogs revealing insomnia distress, and also showed photos of the gym clocking.

From February 27 to 28, 2025, Lei Jun experienced a dramatic 48 hours: from the brief ascent to the top of China’s richest man to the millet SU7 Ultra launch burst single, to the insomnia of the early morning of the sentiment, the triple event intertwined with a science and technology entrepreneurs in the era of the wave of juvenile purity and the top of the marketing wisdom, written a belong to the Chinese manufacturing of the reversal of the saga.

1 hour richest man experience card: the capital market carnival and sudden cold

Early on February 27, 2025, millet group shares soared 6%, the market value exceeded 1.4 trillion Hong Kong dollars, Lei Jun to 440 billion yuan of personal wealth valuation surpassed Zhong Glittering, the first time to ask China’s richest man. This leap stems from the strong performance of millet car business: SU7 series listed 9 months delivery 135,000 units, 2025 January single-month delivery again broke 20,000 units. The capital market’s recognition of millet car-making strategy, reflecting investors’ pursuit of “people, cars and home ecological” imagination – Lei Jun planned 105 billion yuan of R & D investment, a quarter of the focus on AI and intelligent cars.  However, the richest man in the world only lasted one hour with the stock price diving change of ownership, this short-lived carnival is just like millet car road metaphor: not only to withstand the high expectations of the capital market for innovation, but also need to face the “PPT car” to the cruel reality of mass production delivery.

Release meeting sleepless night: luxury car revolution of strategic gambling  

February 27, 2025 evening conference, Lei Jun offered two major killers: priced at 529,900 yuan of millet SU7 Ultra, and “no price increase” from 6,499 yuan millet 15 Ultra cell phone. The former chopped 10,000 large orders in 2 hours, directly completing the annual sales target; the latter to “a king and a queen” image system to consolidate the high-end market. But what is more noteworthy is the pricing strategy of SU7 Ultra: compared with the pre-sale price of 285,000 yuan to 529,900 yuan, this price not only to avoid head-to-head with the Porsche Taycan Turbo (800,000 +), but also to 1548 horsepower, 1.98 seconds zero hundred acceleration performance parameters reshape the “price-performance ratio of luxury car The definition of “price-performance luxury car”.  Lei Jun frankly said at the conference, “do not feel that the high price has face”, but through the New York North tuning chassis, 24K gold carbon fiber logo and other configurations to build a perception of luxury. This “technology for all” philosophy is precisely the underlying logic of millet from the cell phone cross-border car. Porsche’s official micro “see you on the next track” response, suggesting that the traditional luxury car camp on this cross-border challenger complex mentality.

insomnia behind the triple anxiety  

Early in the morning of the 28th, Lei Jun sent two microblogs revealing insomnia, the surface of the launch of the success of the excitement, the deeper is embedded in the threefold pressure:  

First, the transition pain.

From the “young people’s first cell phone” to “the fastest four-door production car on the surface”, millet’s high-end strategy requires a reconstruction of consumer awareness.SU7 Ultra although the price cut of nearly 300,000, there are still netizens questioned the “millet with What to sell 500,000 +”.  

The second is the test of delivery.

10,000 large fixed need to be transformed into actual delivery, and millet car factory has not yet been put into production. 2024 SU7 series lock single 248,000 units but only 135,000 units of data delivery, exposing the potential risk of production capacity to climb the slope.  

Third, ecological synergy.

“People, cars and home ecology” requires the surging OS system to open up 1.02 million charging piles, and the seamless connection between the Mi home smart devices and the car, which puts forward higher requirements for software ecological integration.

 A new paradigm for China’s smart manufacturing  

Lei Jun’s 48 hours has condensed the road of Chinese technology enterprises: using cell phones as the entrance, building a moat with ecology, and leveraging capital to pry hard-core manufacturing. SU7 Ultra’s achievements such as setting a new lap record in the last race and accessing 88.1% of high-speed charging piles have proved that China’s manufacturing has shifted from “price-performance ratio” to “technology premium”. “Technology premium”. As Lei Jun said: “can compete with international manufacturers, even if you lose is not shameful” – this both humble and aggressive posture, perhaps millet impact on the high-end market of the real bottom.  

At this moment’s insomnia, perhaps Lei Jun’s “richest” false name and “car revolution” real performance of the sober cognition. When the millet YU7 SUV will be listed in June news, this technology enterprise’s big gamble has just begun. Lei Jun’s 48 hours is not only the epitome of Chinese entrepreneurs breaking into no man’s land, but also a preview of the value reconstruction in the smart electric era.