Xiaomi Auto Show‌

Lei Jun Weibo Back in Action: 4 Updates in 5 Days After Hiatus

Xiao CEO Lei Jun Weibo breaks social media silence with 4 Weibo posts in 5 days: Xiaomi’s 15th anniversary reflections, crisis management strategy, and Auto Shanghai 2025 highlights. Explore how China’s tech leader navigates challenges while showcasing Xiaomi’s resilience and innovation roadmap. On April 6, 2025, Lei Jun released a simple Weibo after a five-day hiatus:…

Lei Jun 2023 Keynote Speech

Lei Jun’s 2023 Keynote Speech: Lessons from My Journey of Growth and Wisdom

At 19:00 pm on August 14, 2023, Lei Jun’s fourth annual speech “Growth” was held at the China National Convention Center. In the three-hour speech and annual new product release, Lei Jun shared several key growths and epiphanies experienced over the past 30 years, and announced the upgrade of Xiaomi’s technology strategy: deep plowing of…

leijun 2024 speech courage

Lei Jun’s 2024 Annual Keynote Speech: ‘Courage’ (Full Transcript Download)

Background and Theme of the Speech Date:Evening of July 19th 2024 Theme: “Courage” Event: Lei Jun’s 2024 Annual Speech and Xiaomi New Product Launch Conference Lei Jun’s fifth annual speech, lasting 3 hours, focused on the story of Xiaomi’s automotive venture. Origin of Xiaomi’s Automotive Venture Cause: In January 2021, Xiaomi was sanctioned by the…

“Are You OK?” became an Internet hit.

Lei Jun Weibo Marketing Playbook: How a Chinese Tech Icon Masters Social Media Traffic

This article analyzes Lei Jun Weibo Marketing Playbook, revealing how it builds a close relationship between brands and users through sincere interaction, content co-creation and controversy management, upgrading social media from a marketing tool to a brand asset. With the proliferation of AI content, Lei jun Weibo‘s “authenticity” is even more precious and provides valuable…

Lei Jun Interview

Decoding Xiaomi EV’s Naming Strategy: CEO Lei Jun’s In-Depth Analysis

Behind the naming strategy of Xiaomi Electric Vehicles lies a profound business logic, as revealed by Lei Jun, the founder of Xiaomi Group, in an exclusive interview. He mentions that although there are numerous examples within the industry of brands achieving premiumization through renaming or acquisitions, Xiaomi Auto, as a crucial part of the Xiaomi…