Curious about how Lei Jun is propelling Chinese electric vehicles onto the global stage this week? You’ve come to the right place! In this edition of Lei Jun Updates, we’ll take you through the most exciting moments from July 14 to 20, 2025 — from the stunning debut of Xiaomi SU7 Ultra at the Goodwood Festival of Speed, to the YU7’s conquest of the Nürburgring; from advanced driving training at Wuhan International Circuit to the opening of the ecosystem flagship store by Shenzhen Bay.

The Xiaomi SU7 Ultra,perfectly embodies Lei Jun’s ambition to “make Chinese cars appear where they are supposed to”.

⭐ Lei Jun Updates Weekly Overview

This week (July 14 to 20), Lei Jun posted approximately 68 Weibo entries (including reposts), covering Xiaomi SU7 Ultra’s debut at top international automotive events, YU7 owners’ Nürburgring experience, advanced driving training in Wuhan, the opening of the Shenzhen ecosystem flagship store, and the in-depth integration of the car-human-home full ecosystem. His updates not only showcase Xiaomi Auto’s breakthroughs in performance and technology but also highlight the growing influence of Chinese brands on the global automotive stage.

🔥 This Week’s Top 3 Weibo Posts

🥇 1st

Release Date: Saturday, July 19
Topic: Xiaomi YU7 “Flowing Gold Pink” Delivery – Pure Enjoyment Version
Interaction: 448,000 views | 289 likes | 2,094 comments
This delivery video shot by GreyWolfe perfectly captures the subtle changes of the “Flowing Gold Pink” paint under cloudy and sunny conditions. The artistic cinematography and emotionally charged soundtrack have resonated widely. The comment section is filled with praises such as “This is the pinnacle of Chinese design” and “The color craftsmanship outshines European luxury brands”. Some fans even made special trips to Xiaomi stores just to witness this unique color in person.

🥈 2nd

Release Date: Thursday, July 17
Topic: YU7 as the Guide Vehicle for the World Humanoid Robot Games
Interaction: 376,000 views | 315 likes | 2,655 comments
The spectacular scene of Xiaomi YU7 carrying robot athletes from across the country into Badaling skillfully blends technology and humanity. Lei Jun emphasized in his Weibo post: “This is not a simple product placement, but a demonstration of the concept that ‘technology serves people'”. The video has been reposted by several international tech media, with foreign media commenting that “China is redefining the future of mobility ecology”.

🥉 3rd

Release Date: Tuesday, July 15
Topic: SU7 Ultra’s Debut at Goodwood Festival of Speed
Interaction: 293,000 views | 397 likes | 3,280 comments
Lei Jun reposted the on-site record from team leader Chen Zheran: “Countless foreign audiences gathered around our booth, looking at the car, taking photos, and asking questions. What I heard most wasn’t ‘This is a Chinese car’, but ‘This car is amazing’.” The on-site photos attached to this Weibo show the SU7 Ultra standing out alongside many legendary supercars. The comment section is filled with congratulatory messages from overseas fans.

📸 This Week’s Wonderful Pictures（including Xiaomi su7 ultra）

Historic Moment: A close-up shot of SU7 Ultra at the Goodwood Festival of Speed, with its metallic paint reflecting a futuristic sheen in the sunlight. The background scene of the crowd raising their phones to take photos confirms the success of Lei Jun’s “be seen” strategy.

Ecosystem Flagship: A panoramic photo of the Xiaomi Building Auto Experience Center by Shenzhen Bay. The transparent glass curtain wall showcases the YU7 alongside a full range of smart home products. The contrast between the blue sea and sky outside and the technological feel inside visually presents the concept of “car-human-home full ecosystem”.

📈 Trend Analysis

🚀 Upgrade of Global Narrative
Through international stages such as Goodwood and Nürburgring this week, Lei Jun has elevated Xiaomi Auto’s positioning from “a new Chinese force” to “a global competitor”. What’s particularly noteworthy is the shift in promotional rhetoric — emphasizing “being recognized” rather than “cost-effectiveness”. For example, the SU7 Ultra’s chassis was praised by foreign automotive reviewers as “more German than German cars”. This kind of third-party endorsement is more persuasive than parameter comparisons.

🌐 Car-Human-Home Ecosystem Implementation
The opening of the Shenzhen flagship store marks the transition of Xiaomi’s ecosystem from concept to implementation. The store pioneered a “scenario-based sales” model — instead of displaying cars in isolation, it recreates real-life scenarios such as seaside camping and urban commuting, allowing customers to experience how the YU7 seamlessly connects with phones and home appliances. This differentiated strategy effectively counters the direct sales advantages of competitors like Tesla.

💬 Selected Wonderful Comments from Netizens

“When the SU7 Ultra appeared at Goodwood, I truly understood what Mr. Lei meant by ‘stars and seas’. This is not export; this is taking the stage.” — @Electric Planet Crab Boss

“When German media tested the YU7’s Nürburgring lap time, someone in the background exclaimed ‘Das ist unmöglich!’ (This is impossible!), which is the best advertisement.” — @Berlin Xiaomi Fan Ambassador

“Flowing Gold Pink is a low-key champagne gold on cloudy days and turns into a fiery rose gold in sunlight — this is not just car paint, it’s clearly a mood board!” — @CMF Design Research Institute

✅ Summary

This week, through the international debut of the SU7 Ultra, the YU7’s track conquest, and the opening of the ecosystem flagship experience, Lei Jun achieved breakthrough progress in three dimensions: global strategy, user community building, and ecosystem. It’s particularly noteworthy that all communication content follows the principle of “Show, don’t tell” — using real owner experiences instead of bombarding with technical parameters, and using natural reactions on international stages instead of deliberate marketing. This mature communication strategy marks a new stage in Xiaomi Auto’s brand building. As Lei Jun quoted from his team: “Let Chinese cars appear where they deserve to be seen” — in the third week of July 2025, the world truly saw them.

📌 Information Source Description

This article is based on Lei Jun’s updates (68 official Weibo posts released by Lei Jun from July 14 to 20, 2025), ensuring accuracy and timeliness. For Lei Jun’s complete updates, please refer to Lei Jun’s official Weibo. Some data comes from Xiaomi Auto’s internal statistics and the third-party monitoring platform SocialPeta.

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