In this issue of Lei Jun’s updates, we take you through July 21-27, 2025, focusing on the latest developments of Xiaomi EV. We’ll delve into Xiaomi’s breakthroughs in the smart car sector — from decrypting the features of Xiaomi YU7, its rising market popularity, to the global influence expansion of Xiaomi SU7. Every update holds its strategic code.

⭐ Lei Jun Updates Weekly Overview

This week (July 21 to July 27), Lei Jun posted 22 Weibo entries (including reposts), with content focusing on related developments. It covers in-depth analysis of Xiaomi YU7’s features (motion sickness relief mode, range capability, chassis ambient lights, etc.), exterior color interactions, marketing activities, as well as Xiaomi SU7’s residual value and overseas market progress. His updates, centered on in-depth product interpretation and user interaction, continue to ignite market enthusiasm, highlighting Xiaomi’s strong momentum in the smart car sector.

🔥 This Week’s Top 3 Weibo Posts

🥇 First

Release Date: July 22

Topic: Lei Jun talks about development and fitness insights

Interaction Metrics: 590 shares | 142 comments | 6,760 likes

Lei Jun posted an update in the early morning with the caption: “July 22, Tuesday. Checked in at the gym, the 71st time in 2025. Sticking to fitness, just like the development of Xiaomi EV, only persistence can achieve excellence!” This update links his persistence in fitness with its development, triggering widespread resonance among fans. As the leader in the relevant field, Lei Jun conveys the spirit of perseverance on the path of development through his own actions. In the comment section, fans left messages such as “Thumbs up for the persistence, I’ll start exercising with Mr. Lei too” and “I believe it will get better under Lei’s leadership”, cleverly integrating his personal image with the brand tone and showing Lei Jun’s firm belief in development.

🥈 Second

Release Date: July 23

Topic: Xiaomi YU7 exterior color voting

Interaction Metrics: 270 shares | 783 comments | 1,668 likes

Lei Jun reposted a video titled “Xiaomi YU7 Color Collection” from @Tech Blue Kid and launched an interactive question: “After carefully checking all exterior colors of Xiaomi EV’s YU7, which one is your favorite?” The video showcased multiple colors such as Deep Sea Blue, Sand Pink Gold, and Spruce (Spruce Azure), with a total playback volume of 783,000 times. This product-focused update activated fans’ sense of participation through a “user voting” format, turning the comment section into a “color debate arena”: “Deep Sea Blue is so premium, worthy of its design”, “Sand Pink Gold is perfect for girls, gentle and eye-catching, cheering for it”, “Spruce Azure has a natural feel, in line with the eco-friendly tone of new energy”. This “democratization of product design” interaction model not only collects user preference data but also makes fans feel a sense of belonging in “participating in product decisions”.

🥉 Third

Release Date: July 23

Topic: The first Xiaomi SU7 Ultra in Macau hits the road

Interaction Metrics: 214 shares | 98 comments | 772 likes

Lei Jun reposted a user @Pinkymiumiumiu’s update on picking up the car. The user shared the driving experience of the first relevant model in Macau, with the caption: “Picked up before others, drove after others. After going through over two months of export procedures, finally got the license and hit the road.” Lei Jun also attached a comment from Li Xiaoshuang, Vice President of Xiaomi Group: “The super cool black-gold color with this license plate is amazing! Xiaomi EV has taken another step in the overseas market!” This update not only shows the overseas market progress of the relevant model but also highlights the product’s high-end positioning through the combination of “black-gold color + exclusive license plate”. Fans’ comments focused on “internationalization” and “design sense”: “It’s going to sweep the globe” and “The black-gold color is more imposing than imagined, with full attention to details”, confirming the initial success in the high-end market and overseas layout.

📸 This Week’s Wonderful Pictures

Real shot of Xiaomi YU7 in Deep Sea Blue

On July 23, Lei Jun released a real shot of Xiaomi EV’s YU7 in Deep Sea Blue, with the caption: “Deep Sea Blue is stunning at first sight! This is another breakthrough in design!” In the picture, the Deep Sea Blue body shows a gradient effect changing with light under natural light, retaining the calmness of tech products while conveying a high-end texture through delicate luster. It is understood that the color is inspired by the natural phenomenon of refraction between the deep sea surface and sunlight, echoing the design concept of “integration of technology and nature”. More notably, the body color can interact with the in-car smart system — when the user switches driving modes, the color of the exterior ambient lights will change synchronously, achieving a harmonious unity of “human-vehicle-environment” and demonstrating intelligent advantages.

📈 Trend Analysis

🚀 Scene-based interpretation of product functions, building a user trust barrier

This week, Lei Jun conducted in-depth analysis of Xiaomi YU7’s functions such as “motion sickness relief mode”, “708km range”, and “chassis ambient lights” instead of simply listing parameters. For example, when explaining the “motion sickness relief mode”, he used scene-based descriptions like “distraction-free driving” and “comfort adjustment” to let users intuitively understand the technical advantages; when mentioning the range, he combined the actual test data from @Car Journal (nearly 708km on a full charge) to enhance persuasion. This ability to transform “technical parameters → user experience → life scenarios” not only lowers the threshold for users to understand but also strengthens the brand perception of “user demand as the core”.

💬 Selected Wonderful Comments from Netizens

“The chassis ambient lights of YU7 are so appealing! 8 colors that can interact with the smart system, driving at night feels like being in a mobile art gallery ~” — @Tech Aesthetics Enthusiast

“As someone who gets carsick, I’m directly tempted by the ‘motion sickness relief mode’! Finally, an automaker is thinking about people like us who are afraid to take electric cars. I’ll definitely buy it when it’s launched!” — @Little Dizzy on the Road

✅ Wrap-Up

This week, Lei Jun built a three-dimensional communication matrix of “hard power + brand soft power + ecological synergy” through in-depth interpretation of product functions, user interaction activities, leveraging industry trends, and showcasing diversified businesses. At the critical node when Xiaomi YU7 is about to end its first sales period, he continued to heat up the market through “color voting” and “rights (rights preview)”. Meanwhile, leveraging the global influence of China’s new energy vehicles, he is promoting the series towards high-end and internationalization.

📌 Information Source Note

This article is created based on 22 official Weibo posts by Lei Jun from July 21 to July 27, 2025, focusing on relevant developments to ensure the accuracy and timeliness of the information. For Lei Jun’s complete updates, please refer to his official Weibo account.

See you next time in “Lei Jun’s Updates.“

For more insights into Lei Jun’s journey, read his full biography.